MK Direct is the French leader in multi-channel distribution of home linen. The group is composed of two complementary brands, Françoise Saget and Linvosges, addressing different market segments and different types of customers.
Françoise Saget, launched in 1982 by the group Yves Rocher, is positioned on the mid-market segment while in contrast Linvosges, founded in 1922 and acquired in 2007, is focused on high-end customers. Both brands have a strong identity oriented towards quality, tradition and family values.
|Date of Investment||May 2016|